NOW TECH-FREE FESTIVAL A brand identity for a music festival that aims to encourage people to enjoy the music without digital distraction; to savor the surroundings, instead of checking messages, updating social media or even taking photos and videos.
Packaging Design & Collection Card
The packaging was designed to keep and lock up the gadgets away from the users until the end of the festival. The aim of the packaging design is to let the people focus on the moment that is happening. It also provided the access code once the audiences put their gadgets inside and set the code. Moreover, the packaging itself would be placed at packaging storage around the festival area, therefore the card collection is needed to bring back their belongings.
Brand Guidelines Book
Loop Schedule Wheel
The loop schedule wheel design revealed the stage performance time from the die cut while it is being turned.
While the map festival design is shown at the back side.
Event Brochure
Website
Ticket
ID Lanyard
Pin Badge
*Awarded Semifinalist design in the Adobe Design Achievement Awards (2017)
